January 3, 1964 — A Beatles video is shown in the U.S. on the Jack Paar show
The first time the Beatles were shown on American TV, other than a news show, was probably this clip from the prime-time Jack Paar show of Friday, January 3, 1964, over a month before their first Sullivan appearance:
(Don't be confused by the "03.01.1964" date attribution. In Britain, the day of the month comes before the month itself.)
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